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20120926
20121004
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CSPAN
Sep 30, 2012 9:00pm EDT
voter file managers who are just dealing with the data and targeting people just dealing with data you get to the campaigns and one of the things the romney campaign said to do this summer after they won the nomination was and increasingly that sort of function is becoming a core function of the campaign and used to be to the extent you have was fund-raising and you could buy them from the vendors or consultants, and now people will have what they call one different things but there's basically a core function of the modern campaign to have people who are especially on the voter side just country and processing data. >> host: if any of us were to go into the romney campaign or obama campaign and look at the headquarters, are there a lot of young staff? what does it look like? >> guest: in chicago dozens of people depending on how you define that, the online analytical and every state they are hiring for jobs that are data jobs and the targeting directors. the obama campaign will want thousands of people run the country and hundreds of them are directly interacting with the data eve
CSPAN
Sep 29, 2012 10:00pm EDT
, basically it's a core function of a modern campaign to have people especially on the voter side just crunching and processing data. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago dozens of people doing voter data and date and fundraising data on line analytics and every state there are jobs that are data jobs, voter file managers targeting directors. the obama campaign while thousands of people around the country hundreds of them are directly interacting with data every day. >> host: do you think one of the parties, the republicans are the democrats, is more adept at using this technique or they'll sort of at the same level? >> guest: i think at the moment the democrats are ahead to some leapfrogging cycle to cycle with different parties and one of the things that he comes clear and as i look back over where innovations took place it is one of the stories in this book that these campaigns are really persistent innova
Search Results 0 to 1 of about 2